Technology × Brand × Culture
Creative Instinct.
Strategic Discipline.
The Studio
Content Can Look Good and Still Fail to Build a Brand
Social Extraordinaire was built at the intersection of technology, business strategy and creative direction. I spent more than seven years working in technology in Paris before studying Fashion Business and Business Strategy. Across both worlds, one problem kept resurfacing: brands were producing more content than ever without necessarily becoming more recognisable. Social Extraordinaire was created to solve that gap — combining strong creative direction with the systems needed to carry one idea consistently across campaigns, motion and ongoing content.
The Founder
Althea Paramita
Growing up in Jakarta and living across multiple countries shaped a perspective that now sits at the centre of the studio: the strongest brands translate across markets because their identity is clear, distinctive and emotionally precise. Creative direction and marketing strategy are how that thinking becomes tangible — helping brands become recognisable rather than simply visible.
Founder-Led by Design
Every Project Stays Founder-Led
Every project is closely directed at founder level, from the first creative conversation through strategy, production and final delivery.
Point of View