01 — Founder
IT x MARKETING
Background
studio birthed through my own experience as a business owner
After more than seven years working in the IT industry in Paris, France, and graduating from a fashion business school and an MSc in business strategy, In the course of my career I started to create my own business. In that time I realized the core problem that every business owner have, which is time and the importance of content creation. Yet with several agencies that I've worked with, none of them really answer the most important thing, which is brand and identity building across all visuals.
02 — The Why
Althea Paramita
as someone who comes from Jakarta and has lived in more than 10 countries across my adult years, I realized that in the global industry, no matter where we live, there is one repeatable pattern that makes a brand successful: strong identity and emotional impact. It has translated to no matter which countries I have lived in and I want to transfer this insight across all my work. Content creation and marketing is allowing me not only to help people but also to create impression to this world through visuals.
03 — Approach
I am personally involved in the work
from meetings, scheduling, content creation, and full-on marketing strategy, I am hand in hand with my client.
04 — Philosophy
modern brands are built through feeling
in a whole harmonious ecosystem where marketing strategy, content creation, automation, and branding coexist together
