Social Extraordinaire — Work
Selected Work
Campaign concepts designed to live across film, stills and social — each built from one strong creative direction rather than disconnected pieces of content.
Start a Project →01
Pucci
The Riviera, Dressed in Pucci
Independent Concept Study · Campaign Film · Carousel · Stills
A minimal summer campaign where Pucci's prints become part of the destination itself. Parasols, towels, beach architecture and objects carry the visual language of the brand, creating a Riviera world that feels unmistakably Pucci without relying on heavy branding.
02
Bottega Veneta
The World Wears Bottega
Independent Concept Study · Campaign Film · Carousel · Stills
A summer campaign built around one idea: Bottega Veneta doesn't simply exist inside the scene — its visual language transforms the entire world around it. Products, textures and environments become part of the same tactile universe, extending the brand's iconic craftsmanship beyond the object itself.
03
Aquazzura
A Different Kind of Sea Life
Independent Concept Study · Fashion Films · Carousel · Campaign Stills
This concept imagines Aquazzura shoes as if they had evolved naturally within a Mediterranean ecosystem. From underwater choreography and synchronised swimming to forms grown from nature, the product becomes part of the environment rather than simply being placed within it.
04
Chanel × Wimbledon
When Two Iconic Codes Meet
Independent Concept Study · Campaign Film · Carousel
An imagined meeting between Chanel and Wimbledon, combining the rituals and visual codes of tennis with the precision and elegance of the Maison. The concept was designed as a complete cultural world where fashion, sport and heritage could naturally coexist across motion and editorial imagery.
05
Van Cleef & Arpels
A Summer Sign
Independent Concept Study · Campaign Film · Editorial Stills
A poetic summer journey through Taormina inspired by Van Cleef & Arpels' language of luck and nature. Flowers, architecture, movement and subtle signs guide the story, allowing the jewellery to appear naturally within the world rather than through traditional product placement.
06
Horology
Objects of Obsession
Independent Concept Study · Short Films · Editorial Carousels · Product Storytelling
A contemporary approach to high horology built around precision, rarity and visual obsession. Macro films reveal movement, materials and mechanical detail, while editorial carousels turn complex references and watchmaking stories into visually compelling, culturally relevant content.
07
Courrèges
Future in Motion
Independent Concept Study · Fashion Film · Campaign Stills
A visual study of Courrèges' futuristic minimalism, translating the brand's clean geometry, movement and space into a cinematic fashion language. The direction keeps the product and silhouette central while using motion to make the brand codes feel alive rather than simply documented.
08
Fashion Films
Movement as Brand Language
Independent Concept Study · Fashion Film · Creative Direction
A collection of experimental fashion films exploring how movement, styling, texture and atmosphere can communicate a brand before a single line of copy appears. Each film begins with a visual idea and turns fashion into a short cinematic experience rather than conventional product content.
Selected Clients
brands we've worked with
