Independent Concept Study
chanel × wimbledon
when two iconic codes meet
Concept Collaboration · Campaign Film · Carousel
An imagined meeting between Chanel and Wimbledon, combining the rituals and visual codes of tennis with the precision and elegance of the Maison. The concept was designed as a complete cultural world where fashion, sport and heritage could naturally coexist across motion and editorial imagery.
The Idea
An imagined meeting between the rituals of tennis and the precision of the maison.
The World
Grass-court ritual, whites, trophies and tailoring held together as one cultural world where fashion, sport and heritage coexist.
The System
A campaign film plus an editorial carousel designed to roll out as a single cultural moment.
Next Project
van cleef & arpels →