Independent Concept Study
Courrèges
Future in Motion
Fashion Film · Campaign Stills
A visual study of Courrèges' futuristic minimalism, translating the brand's clean geometry, movement and space into a cinematic fashion language. The direction keeps the product and silhouette central while using motion to make the brand codes feel alive rather than simply documented.
The Idea
Futuristic minimalism translated into a cinematic fashion language.
The World
Clean geometry, movement and space bring the brand codes to life while keeping the product and silhouette central.
The System
One fashion film is supported by a set of campaign stills for editorial and social use.
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