Independent Concept Study
Pucci
The Riviera, Dressed in Pucci
Campaign Film · Carousel · Stills
A minimal summer campaign where Pucci's prints become part of the destination itself. Parasols, towels, beach architecture and objects carry the visual language of the brand, creating a Riviera world that feels unmistakably Pucci without relying on heavy branding.
The Idea
The print doesn't simply appear in the destination — it becomes part of the destination itself.
The World
Parasols, towels, beach architecture and objects all carry the same visual language, building a Riviera that reads unmistakably Pucci without heavy branding.
The System
A set of short films sequenced for campaign launch, carousel storytelling and paid social.
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