Independent Concept Study
aquazzura
a different kind of sea life
Concept Project · Fashion Films · Carousel · Campaign Stills
Aquazzura shoes imagined as if they had evolved naturally inside a Mediterranean ecosystem. From underwater choreography and synchronized swimming to forms grown from nature, the product becomes part of the environment rather than something simply placed inside it.
The Idea
Shoes imagined as if they had evolved naturally inside a Mediterranean ecosystem.
The World
Underwater choreography, synchronised swimming and forms grown from nature — the product becomes part of the environment instead of being placed inside it.
The System
A series of short fashion films built to sequence across campaign, carousel and social.
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