Independent Concept Study
Aquazzura
A Different Kind of Sea Life
Fashion Films · Carousel · Campaign Stills
This concept imagines Aquazzura shoes as if they had evolved naturally within a Mediterranean ecosystem. From underwater choreography and synchronised swimming to forms grown from nature, the product becomes part of the environment rather than simply being placed within it.
The Idea
Aquazzura shoes are imagined as if they had evolved naturally within a Mediterranean ecosystem.
The World
Underwater choreography, synchronised swimming and forms grown from nature — the product becomes part of the environment instead of being placed inside it.
The System
A series of short fashion films built to sequence across campaign, carousel and social.
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